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International Business The Challenge of Global Competition 12th Edition HC Ball

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Management number 4290937 Release Date 2025/08/12 List Price $95.00 Model Number 4290937
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International Business: The Challenge of Global Competition 12th Edition
by Donald Ball, Michael Geringer, Michael Minor, Jeanne McNett

International Business: The Challenge of Global Competition, 12th Edition continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make.

Hardcover: 682 pages

The book is current and has material covering up-to-date content. Many of the companies listed in the book are large American Corporations (Coke,GE, Kraft, MacDoanlds, etc.) just to name a few. This book does a good job at explaining the do's and don't of international business.

Slight cover wear to corners and spine. Binding tight, pages in near mint


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