Despite the obvious differences between films in which you want to sell something, convey information, or tell someone’s story, you are really doing the same thing in each form – telling a story in a way that the audience will feel something.

This webinar will show you how to develop storytelling techniques that will help you be a more effective filmmaker, regardless of the type of story you are telling (how-to video, corporate video, marketing video or feature film!)

Through a discussion of how your audience is affected by story – and, more importantly, changes in a story, we will learn how to create “lean forward moments” to effectively manipulate your audience so they can understand the story you want to tell.

• Through examples in all three formats – marketing, corporate and narrative fiction – we will deal with the following points, among many:
• What is your story, really?
• How you can create a script that will give the audience that story.
• How to look for the shapes and beats within that story.
• How to shoot to bring those beats out most effectively, despite the pressures of time and money.
• How to edit and finish your project to bring those same beats out, despite what you had to do in production.