In today’s media rich world, audiences are being pulled by a seemingly endless amount of content fighting for their attention. So how do we as filmmakers create stories that keep our viewers engaged? One exciting new method is through the use of interactive video and the Web is a perfect vehicle to deliver this type of audience involving content.

Adobe Encore comes as part of the CS5.5 Production Premium bundle and though originally developed for DVD Authoring and Menu creation, it has matured into a powerful tool for interactive video production and web publishing.

In this webinar, you will learn techniques to take your video content and rethink them into fully interactive stories using Adobe Encore. We will create an interactive project from scratch and you will learn how to use this powerful tool to start producing your own interactive web videos. This how-to, project based webinar is designed for you to learn the principles of interactive story telling, web based production & publishing, along with the features & specific workflows found in Adobe Encore.

• What is an interactive Web video?
• Project pre-planning – Branched scripts & story mapping methods.
• Importing Sequences from Avid, FCP, & Premiere Pro into Adobe Encore.
• Enhancing your interactive Web videos by integrating graphical assets.
• Encoding your final interactive video & testing methods.
• Flash vs. HTML 5 video.
• Publishing your interactive video to the Web.
• Using Encore to output Blu-ray discs.