You need to be signed in with an active subscription to watch this video Sign Up Sign In Bookmark 5 Things: On Building A Roku Channel In today's mass media realm, there is competition for your attention. Getting your content out to as many viewers as possible is extremely difficult given the competitive landscape. But what about the massive untapped reach of Roku? Roku now has an easy way to create a channel with ZERO PROGRAMMING. In this episode of 5 THINGS, Michael shows you how to create your very own Roku channel, and update it within minutes. 1. What ways are there to create a Roku channel? 2. How do I use Direct Publisher? 3. What media do I need to create? 4. How do I update my channel? 5. What else do I need to know? Michael Kammes Michael Kammes is the Director of Technology and Marketing for Key Code Media. He consults on and demonstrates digital filmmaking workflows benefiting the post industry.