Adam Forgione tells stories for Time Warner, The Make-A-Wish Foundation, Cole Haan, Rode, and many others. He is the creative director and founder of Pennylane, a New York-based studio specializing in corporate & commercial filmmaking for Fortune 500 companies, non-profits, documentaries, and million-dollar weddings. This experience has allowed him to master his storytelling skills working for some of the most elite clientele on the planet. Adam will show you better ways to find emotion, tell more compelling stories, and grow your business — so that you deliver home-runs for your clients every time. He prides himself on sharing his knowledge and experience with filmmakers around the world, teaching methods that allow his studio to maintain and add numerous clients every year, some of which spending upwards of $60,000+ each per year with his company. He’s able to do this because of the return on investment he delivers back to his clients and this is what he will teach you. . Before he was a filmmaker, Adam was an accomplished musician and music producer, playing keyboards for Ritchie Blackmore’s (Deep Purple, Rainbow) world tours and producing and engineering many pop/rock albums for local New York bands. It’s no wonder why he’s been coined “The Audio Guru” of the filmmaking world. One of Adam’s main goals is to help cinematographers gain a higher number of more productive accounts through utilizing better business practices – the very same practices that have allowed him to direct and DP stories for Fortune 500 companies like Canon, TGI Friday’s, Goodyear, Motorola, and Sheryl Crow.