Bill started his career in radio as an on-air announcer. Over time, he migrated into writing and doing voiceover work for local television in his native Phoenix. He has personally produced, written, shot and edited more than 400 corporate videos ranging from broadcast commercials to long-form corporate training programs for companies such as PetSmart, Leslie's Pool Supplies and BMW/Oracle. An early adopter of Final Cut Pro in 1999 he spent a decade writing and lecturing on video production topics as a Contributing Editor at a national video magazine. He transitioned his editing practice from FCP Legacy to FCP-X days after its introduction, and today can't imagine going back to editing without an integrated database.