Your brand defines you post production business and the stories you tell define your brand. This webinar will help you understand how to establish and create you brand by better knowing what business you are in, because it’s probably not the one you think it is. Having established the brand we’ll learn how to build an internet presence by understanding how marketing, PR and social conversations have changed the business promotion landscape. The webinar will conclude with the top tips on maximizing your business’ visibility on the Internet.

• Know what business you are you really in?
• Building your Brand
• Why doubling your prices may be smarter than reducing them to the levels of your competitors.
• Marketing, PR and Social Conversations
• Network in the physical and virtual worlds
• Maximize your visibility on the Internet