Currently supporting all XDCAM-related, HDCAM-SR, NXCAM and #TheNewF products for Sony, Mike has been an active support resource to the broadcast and production community for 16 years. During the recent transitional years, he's focused on educating the masses as to what solutions are out there and what to consider before purchasing equipment and/or starting a production. Working directly with production companies, news stations, sports teams, corporations and individuals, he's facilitated the(ir) daunting migrations from SD to HD and/or from tape-based to file-based workflows. Now, with 4K being the next mountain companies/individuals are looking to climb, he's once again taking the same approach to properly educating the masses for what they're up against... so they can make the best decision for their own particular needs.