People always ask if they should work for free or if they should bother to shoot a spec piece to land more paying work. In this webinar, I’ll walk you through a recent spec project from start to finish. We will cover the following:

-What was the original reason for the spec project

-Why we decided to execute and shoot the project

-What were our objectives in shooting the spec commercial

-What our plans were when it was done

-Did it work? (i.e. Did we get paid work or new opportunities from it)